He went on to sign multiple artists to the label, including Eve, Mashonda and Bone Thugs-n-Harmony, among others. Working with DMX as his producer, DJ and hype man helped Dean gain prominence as a high-profile personality in hip hop.ĭean later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of his own label imprint, Full Surface Records, in 1999. At the age of 18, he started to gain recognition in the hip hop industry through his family's record label, Ruff Ryders Entertainment, as well as his friendship and work with East Coast rapper DMX. Born and raised in the Bronx, Dean embarked on his musical career as a DJ. Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, and businessman from New York City.
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